tag:blogger.com,1999:blog-2483592627199334988.post7470979945089184390..comments2024-03-15T13:05:36.244-07:00Comments on Steve's blog: The 3 most important things I learned from Google (part 2)Steve Schimmelhttp://www.blogger.com/profile/06774663510083428454noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-2483592627199334988.post-53891240681218251352020-11-24T22:24:47.588-08:002020-11-24T22:24:47.588-08:00Its like you read my thoughts! You seem to underst...Its like you read my thoughts! You seem to understand a lot about this, like you wrote the book in it or something. I feel that you simply could do with a few % to drive the message home a little bit, however instead of that, that is magnificent blog. An excellent read. I'll definitely be back.ed medicationhttps://besterectiledysfunctionpills.com/noreply@blogger.comtag:blogger.com,1999:blog-2483592627199334988.post-76713184101970682572012-01-11T13:56:27.326-08:002012-01-11T13:56:27.326-08:00Very interesting post ! It seems like a neat idea ...Very interesting post ! It seems like a neat idea haphazardly positioned on a brand without much thought. Idea scores higher than execution.newsletter designhttp://www.designpax.com/learn_more_email_designs.phpnoreply@blogger.comtag:blogger.com,1999:blog-2483592627199334988.post-1551754159420223392011-01-28T14:36:32.183-08:002011-01-28T14:36:32.183-08:00I'm not sure I buy that this is really a good ...I'm not sure I buy that this is really a good takeaaway. Don't take the status quo as immutable, sure. But assuming you can change the buying behavior of the whole world doesn't seem like advice that will pay off most of the time.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2483592627199334988.post-73065770481689186252011-01-28T11:25:48.520-08:002011-01-28T11:25:48.520-08:00Hi Rish,
Thanks for your comment. I concur that Go...Hi Rish,<br />Thanks for your comment. I concur that Goto.com (overture) represented their advertisers as text. However, their implementation (and monetization strategy) effectively tricked their users into thinking that the results (shown above algorithmic search results) were actually editorially (via the technologically) determined. goto was selling out the user to the advertiser. The advertiser, not user was their customer. Google took a periodical/newspaper publisher position and separated ads from editorial. We prioritized the user and their experience and considered them the customer. That is why Google ads had colored background and stated explicitly that those results were sponsored. Goto may have had text ads, but it was an entirely different animal.Steve Schimmelhttps://www.blogger.com/profile/06774663510083428454noreply@blogger.comtag:blogger.com,1999:blog-2483592627199334988.post-88350322803975422982011-01-28T10:06:10.631-08:002011-01-28T10:06:10.631-08:00This does a bit of disservice to Overture which pr...This does a bit of disservice to Overture which primarily invented the concept of search advertising. The truth is that Google was aware of this monetization tactic and created an similar algorithm, but with the original introduction of (as you indicated) relevance being an important factor.<br /><br />Its important to understand that Google did not do this alone. Once the cat was out of the bag, Google was able to use its position as search market leader by bundling both search advertising and search results to Tier 1/2/3 partners capturing much of the market at highly competitive rates (because Google could leverage the fact that most of its revenues came from www.google.com while its competitors had no analogous revenue sort to rely on).Rishnoreply@blogger.comtag:blogger.com,1999:blog-2483592627199334988.post-91780099751970451622011-01-28T09:17:30.721-08:002011-01-28T09:17:30.721-08:00Steve, thanks for your blog posts and fascinating ...Steve, thanks for your blog posts and fascinating insights about the early days of Google. I personally find the actual stories about the early days at Google the most interesting parts of your post. I think they would be much more powerful if they stood on their own, rather than necessarily be spun into business advice or some universal takeaway. Andy Hertzfeld at Folklore did and excellent job with the early Macintosh stories.Jonathanhttps://www.blogger.com/profile/01159933996551047247noreply@blogger.comtag:blogger.com,1999:blog-2483592627199334988.post-24698346337722304172011-01-28T08:23:31.132-08:002011-01-28T08:23:31.132-08:00"Sometimes to find the right answer you have ..."Sometimes to find the right answer you have to look at a problem and work out a solution which completely disregards current standard practices."<br />The problem is that to truly be able to think outside of the box, people needs to prevent their education paving their creativity.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2483592627199334988.post-39805704727022769542011-01-28T07:57:06.169-08:002011-01-28T07:57:06.169-08:00Reminds me of a little quote: "Stop worrying ...Reminds me of a little quote: "Stop worrying about locating a strategy to make money, and start worrying about doing things the best that they can be done".Anonymousnoreply@blogger.com